If You Don't Enroll In This College, We'll Kill This Dog

Admissions and enrollment abuses by colleges and universities come down to decisions made by individual admissions officers. Such decisions are a product of the character of the people hired, their incentives, oversight, and the culture of the institution. At this micro-level, dispositive incentives for making marketing and enrollment decisions may relate to promotions, raises, and increasingly, job security due to increasing fiscal pressure brought on by dwindling enrollment.

from Forbes Education